what-we-think/filter/views/article-3
Article 3 alt text
views

Article 3

Published
10 February 23
Without our people we are nothing. ​
​Our people are our most important asset, and a core driver of our success as a business.​
​We believe consistent investment in top tier talent and extensive training is crucial to developing an energised and innovative culture.  
We have been an IPA CPD Gold winner for 9 years and have held IPA Platinum status for the last 6 years (one of only 21 of the 300 IPA agency members that have this level of accreditation for outstanding approach to Continuous Professional Development).
alternative text
image caption
Cras justo odio, dapibus ac facilisis in, egestas eget quam. Vestibulum id ligula porta felis euismod semper.”
Sandip Deshmukh
Software Engineer
Working at Posterscope

Rich text block 1

The gin category is a noisy one, with new entrants appearing all the time. Hendrick’s is an established and admired brand, but the intensity of competitor activity was threatening their market share. They wanted to be the most TALKED about and LOVED super premium spirit's brand.


So, as the nation began to open up, following Covid-19 lockdown restrictions, Hendrick’s Gin launched an Out of Home (OOH) campaign to encourage consumers to escape from the conventional, by stepping into the peculiar and embracing the delectable.

subheading

Through the lens of this unique and highly delectable gin, we broke the monotony of the everyday the daily monotony by transforming bus shelters into portals to another world. Helping travellers escape the conventional and (re)discover the delectable world of Hendrick’s Gin.